Free tool
Engagement Rate Calculator for Instagram and TikTok
Calculate your Instagram or TikTok engagement rate by followers or by views. Enter likes, comments, shares, and saves to get your rate instantly.
How to use the Engagement Rate Calculator
- Choose to calculate by followers or by views.
- Enter the likes, comments, shares, and saves for a post.
- Enter your followers or the post's views to see the engagement rate.
Engagement rate formulas
- By followers: (likes + comments + shares + saves) ÷ followers × 100
- By views: (likes + comments + shares + saves) ÷ views × 100
Rates by views are usually lower when a post goes viral, and rates by followers can look high when a post reaches many non-followers. Pick one method and stick with it.
How to raise engagement
- Post when your followers are most active.
- Ask a simple question to get comments.
- Use short, clear captions and strong first seconds in videos.
- Reply to comments quickly.
Frequently asked questions
How do you calculate Instagram engagement rate?
Add up the likes, comments, shares, and saves on a post, divide by your number of followers, and multiply by 100. For example, 487 interactions ÷ 15,000 followers × 100 = 3.25%.
How is TikTok engagement rate calculated?
TikTok is often measured by views instead of followers, because many views come from people who do not follow you. Divide total interactions by views and multiply by 100.
What is a good engagement rate?
It depends on the platform and your account size. Smaller accounts often have higher rates than big ones. The most useful comparison is your own posts over time, using the same method each time.